You can't improve what you can't measure. Get granular call tracking that tells you exactly which ad, keyword, and page drove every incoming call — so you can kill what's wasting money and scale what's actually working.
You've been burned by agencies that overpromise and underdeliver. Here's what makes working with a team that lives and breathes home services different — starting with the fact that every campaign is engineered to make your phone ring, not pad our billable hours.
You don't need a generalist agency juggling restaurants and real estate between your campaigns. Every strategist and every campaign is focused on serving home service trades — which means faster wins, sharper campaigns, and zero learning curve on your industry.
No vanity metrics, no black boxes. You see every ad, every keyword, and every call that it produced. Weekly updates land in your inbox like clockwork so you always know what's working, what's being killed, and what's being scaled.
Every engagement is month-to-month after setup, and you keep every asset if you ever decide to leave. That means the only way this relationship continues is if the phone keeps ringing. Incentives aligned, no handcuffs.
You didn't go into the trades to become a marketing expert. You're great at what you do — fixing things, installing things, building things, making homeowners' lives better. Marketing shouldn't be a second job you're bad at.
Firefly Rise takes marketing off your plate completely, handled by a team that works only with home service contractors. Your campaigns are built by specialists who understand what a qualified lead looks like, how to talk to homeowners, and what it takes to turn a click into a booked job. Your job is to run your business. Ours is to keep the phone ringing.
Want the full picture? See every marketing service for home service contractors on our home services marketing agency homepage.
Contractors just like you were stuck with the same problems you're facing right now. Here's what changed when they stopped trusting generalists and started working with specialists who understand the home services grind.
For years I had no idea where my calls came from — I was just guessing. Firefly set up call tracking and within 30 days I killed two ad groups that weren't pulling their weight and doubled down on what was working. Immediate impact.
— Ethan Morales, Nashville, TN
I'd burned through a ton of ad money with another agency and got maybe 3 calls in 4 months. Firefly rebuilt my campaigns from scratch in week one. By week three my phone was ringing with real jobs — not tire kickers.
— Marcus Reed, Houston, TX
I was convinced Facebook was a waste for HVAC. Firefly proved me dead wrong in 6 weeks. We're now booking 20+ installs a month off Facebook alone, with leads Google was never going to find.
— Aaron Whitaker, Tampa, FL
Every service offered here exists for one reason — to make your phone ring with real homeowners ready to book. No vanity metrics, no long contracts, no black boxes. Just marketing built by people who understand what it takes to run a home services business.
Hyper-targeted PPC campaigns built for plumbers, HVAC, roofers, and every other home service trade. Every ad, keyword, and landing page is engineered to put homeowners ready to book in front of you — today.
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Hyper-local Facebook and Instagram ads that put your business in front of homeowners right when they're most receptive. Generate leads from homeowners Google Ads will never reach.
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Mobile-first, lightning-fast, SEO-ready websites purpose-built for home service contractors. Every page, headline, and button engineered to turn visitors into phone calls and booked jobs.
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Purpose-built landing pages for every ad campaign — focused on one action, one outcome, and zero distractions. Turn more of your existing ad traffic into booked jobs.
See the details →You don't need to figure any of this out yourself. One short call and a real strategist will tell you exactly where your marketing is leaking jobs and what to do about it. Simple, direct, no pressure.
Reach out and a real strategist will get on the phone with you within one business hour. You'll have a short, honest conversation about your business, your goals, and where you feel stuck. If this isn't a fit, you'll be told directly.
You'll get a plain-English plan that shows exactly what needs to change, what happens first, and what you can expect in return. No long slide decks, no jargon, no commitment to sign anything on the spot.
Campaigns go live fast, every campaign is tracked from the first click to the booked job, and you get transparent weekly reports. Adjustments happen every week so the system keeps getting better, not stale.
It's smart to do your homework before handing your marketing to anyone. The answers below are direct — not sales fluff. If what you need isn't here, reach out using the buttons on this page and get a straight answer from a real human.
Call tracking replaces your phone numbers with dynamic tracking numbers across your website and ads. When a homeowner calls, the system records which ad, keyword, landing page, or traffic source drove that exact call — and then forwards the call straight to your business phone, invisibly. You get a full picture of which marketing efforts produced which calls.
No — customers will never know they're calling a tracking number. The system uses dynamic number insertion, which swaps the number shown on the page based on the visitor's traffic source. The caller dials that number, the call is recorded and attributed, and then routed instantly to your real business line. The experience is seamless.
Yes. Every call is recorded (where legal — and tracked against jurisdiction requirements) and available in your dashboard. That's huge for quality control: you can hear how your techs answer the phone, identify training opportunities, and settle disputes with clarity. Many contractors find this alone pays for the entire program within the first month.
Yes. Call tracking works with any phone system — mobile, VoIP, landline, or cloud-based PBX. There's nothing to install, no hardware to buy, and no disruption to your existing workflow. Setup typically takes 24–48 hours from kickoff to fully active tracking.
Both are tracked in the same dashboard. Text messages sent to your tracking numbers, web forms submitted on your site, and phone calls are all attributed to their original marketing source and shown in a unified view — so you see the full picture of how every lead reached you, not just the calls.
It depends on your state. Some states allow one-party consent (only one person has to know the call is recorded), others require two-party consent. Call recording is configured for your specific jurisdiction, and where required, a short pre-call notification is used. Everything is set up compliantly — no gray areas.