HomeAdvisor and Angi sell the same lead to five contractors and watch you fight over scraps. Get exclusive, vetted homeowner leads generated specifically for your service area — yours alone, never shared, never resold.
You've been burned by agencies that overpromise and underdeliver. Here's what makes working with a team that lives and breathes home services different — starting with the fact that every campaign is engineered to make your phone ring, not pad our billable hours.
You don't need a generalist agency juggling restaurants and real estate between your campaigns. Every strategist and every campaign is focused on serving home service trades — which means faster wins, sharper campaigns, and zero learning curve on your industry.
No vanity metrics, no black boxes. You see every ad, every keyword, and every call that it produced. Weekly updates land in your inbox like clockwork so you always know what's working, what's being killed, and what's being scaled.
Every engagement is month-to-month after setup, and you keep every asset if you ever decide to leave. That means the only way this relationship continues is if the phone keeps ringing. Incentives aligned, no handcuffs.
You didn't go into the trades to become a marketing expert. You're great at what you do — fixing things, installing things, building things, making homeowners' lives better. Marketing shouldn't be a second job you're bad at.
Firefly Rise takes marketing off your plate completely, handled by a team that works only with home service contractors. Your campaigns are built by specialists who understand what a qualified lead looks like, how to talk to homeowners, and what it takes to turn a click into a booked job. Your job is to run your business. Ours is to keep the phone ringing.
Want the full picture? See every marketing service for home service contractors on our home services marketing agency homepage.
Contractors just like you were stuck with the same problems you're facing right now. Here's what changed when they stopped trusting generalists and started working with specialists who understand the home services grind.
I gave up on HomeAdvisor after years of chasing shared leads. Firefly's exclusive leads are homeowners who only talked to me. My close rate jumped from 8% to almost 40%. Night and day.
— Trevor Hanson, Columbus, OH
I'd burned through a ton of ad money with another agency and got maybe 3 calls in 4 months. Firefly rebuilt my campaigns from scratch in week one. By week three my phone was ringing with real jobs — not tire kickers.
— Marcus Reed, Houston, TX
I was convinced Facebook was a waste for HVAC. Firefly proved me dead wrong in 6 weeks. We're now booking 20+ installs a month off Facebook alone, with leads Google was never going to find.
— Aaron Whitaker, Tampa, FL
Every service offered here exists for one reason — to make your phone ring with real homeowners ready to book. No vanity metrics, no long contracts, no black boxes. Just marketing built by people who understand what it takes to run a home services business.
Hyper-targeted PPC campaigns built for plumbers, HVAC, roofers, and every other home service trade. Every ad, keyword, and landing page is engineered to put homeowners ready to book in front of you — today.
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Hyper-local Facebook and Instagram ads that put your business in front of homeowners right when they're most receptive. Generate leads from homeowners Google Ads will never reach.
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Mobile-first, lightning-fast, SEO-ready websites purpose-built for home service contractors. Every page, headline, and button engineered to turn visitors into phone calls and booked jobs.
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Purpose-built landing pages for every ad campaign — focused on one action, one outcome, and zero distractions. Turn more of your existing ad traffic into booked jobs.
See the details →You don't need to figure any of this out yourself. One short call and a real strategist will tell you exactly where your marketing is leaking jobs and what to do about it. Simple, direct, no pressure.
Reach out and a real strategist will get on the phone with you within one business hour. You'll have a short, honest conversation about your business, your goals, and where you feel stuck. If this isn't a fit, you'll be told directly.
You'll get a plain-English plan that shows exactly what needs to change, what happens first, and what you can expect in return. No long slide decks, no jargon, no commitment to sign anything on the spot.
Campaigns go live fast, every campaign is tracked from the first click to the booked job, and you get transparent weekly reports. Adjustments happen every week so the system keeps getting better, not stale.
It's smart to do your homework before handing your marketing to anyone. The answers below are direct — not sales fluff. If what you need isn't here, reach out using the buttons on this page and get a straight answer from a real human.
HomeAdvisor, Angi, and Thumbtack sell the same lead to five different contractors and let you fight over it — usually a race to the bottom. Firefly's exclusive leads are generated specifically for your service area and sent only to you. The homeowner only talks to you. No bidding war, no competing quotes, no race to the bottom.
It means the homeowner's contact information is sent to your business and only your business — never shared, resold, or given to competitors. Each lead includes the homeowner's name, phone number, email, the specific service they need, and their zip code. You respond first and you have a clear lane to close the job.
Through a mix of Google Ads, Facebook Ads, landing pages, and SEO-driven content, all running under your brand or a market-specific lead-gen brand that delivers directly to you. Unlike aggregator lead sites, you get full transparency into where each lead came from — which campaign, keyword, and ad generated it.
Yes. Before a lead reaches you, the homeowner has already confirmed their service type, their zip code, and enough specifics that you don't need to re-qualify from scratch on the call. You'll never get a lead looking for a service you don't offer or outside your service area.
If a lead is duplicate, fake, a wrong number, or outside your service area, it gets replaced automatically. Bad leads hurt both of us, so the filtering happens upfront, and the replacement policy catches anything that slips through. You'll always get the exclusive, qualified homeowners you signed up for.
Lead volume depends on your service area, the service type, and your program size. Most contractors on the exclusive lead program receive between 15 and 80 leads per month. You'll get a volume projection based on your market before you commit, so you can size your team accordingly.