The top three spots on Google Maps capture 75% of all local clicks. If you're not in the 3-pack, you're invisible — no matter how good your service is. Get your Google Business Profile fully optimized to dominate the map pack in every city you serve.
You've been burned by agencies that overpromise and underdeliver. Here's what makes working with a team that lives and breathes home services different — starting with the fact that every campaign is engineered to make your phone ring, not pad our billable hours.
You don't need a generalist agency juggling restaurants and real estate between your campaigns. Every strategist and every campaign is focused on serving home service trades — which means faster wins, sharper campaigns, and zero learning curve on your industry.
No vanity metrics, no black boxes. You see every ad, every keyword, and every call that it produced. Weekly updates land in your inbox like clockwork so you always know what's working, what's being killed, and what's being scaled.
Every engagement is month-to-month after setup, and you keep every asset if you ever decide to leave. That means the only way this relationship continues is if the phone keeps ringing. Incentives aligned, no handcuffs.
You didn't go into the trades to become a marketing expert. You're great at what you do — fixing things, installing things, building things, making homeowners' lives better. Marketing shouldn't be a second job you're bad at.
Firefly Rise takes marketing off your plate completely, handled by a team that works only with home service contractors. Your campaigns are built by specialists who understand what a qualified lead looks like, how to talk to homeowners, and what it takes to turn a click into a booked job. Your job is to run your business. Ours is to keep the phone ringing.
Want the full picture? See every marketing service for home service contractors on our home services marketing agency homepage.
Contractors just like you were stuck with the same problems you're facing right now. Here's what changed when they stopped trusting generalists and started working with specialists who understand the home services grind.
I used to be invisible in the 3-pack no matter what city I searched. After Firefly optimized my Google Business Profile, I'm ranking #1 in six of my eight service areas. The calls speak for themselves.
— Richard Beasley, Raleigh, NC
I'd burned through a ton of ad money with another agency and got maybe 3 calls in 4 months. Firefly rebuilt my campaigns from scratch in week one. By week three my phone was ringing with real jobs — not tire kickers.
— Marcus Reed, Houston, TX
I was convinced Facebook was a waste for HVAC. Firefly proved me dead wrong in 6 weeks. We're now booking 20+ installs a month off Facebook alone, with leads Google was never going to find.
— Aaron Whitaker, Tampa, FL
Every service offered here exists for one reason — to make your phone ring with real homeowners ready to book. No vanity metrics, no long contracts, no black boxes. Just marketing built by people who understand what it takes to run a home services business.
Hyper-targeted PPC campaigns built for plumbers, HVAC, roofers, and every other home service trade. Every ad, keyword, and landing page is engineered to put homeowners ready to book in front of you — today.
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Hyper-local Facebook and Instagram ads that put your business in front of homeowners right when they're most receptive. Generate leads from homeowners Google Ads will never reach.
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Mobile-first, lightning-fast, SEO-ready websites purpose-built for home service contractors. Every page, headline, and button engineered to turn visitors into phone calls and booked jobs.
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Purpose-built landing pages for every ad campaign — focused on one action, one outcome, and zero distractions. Turn more of your existing ad traffic into booked jobs.
See the details →You don't need to figure any of this out yourself. One short call and a real strategist will tell you exactly where your marketing is leaking jobs and what to do about it. Simple, direct, no pressure.
Reach out and a real strategist will get on the phone with you within one business hour. You'll have a short, honest conversation about your business, your goals, and where you feel stuck. If this isn't a fit, you'll be told directly.
You'll get a plain-English plan that shows exactly what needs to change, what happens first, and what you can expect in return. No long slide decks, no jargon, no commitment to sign anything on the spot.
Campaigns go live fast, every campaign is tracked from the first click to the booked job, and you get transparent weekly reports. Adjustments happen every week so the system keeps getting better, not stale.
It's smart to do your homework before handing your marketing to anyone. The answers below are direct — not sales fluff. If what you need isn't here, reach out using the buttons on this page and get a straight answer from a real human.
No. Claiming your profile is 10% of the work — it's the equivalent of showing up to a race and putting on your running shoes. Full optimization means correctly configured categories, weekly posts, proactive Q&A, optimized photos with metadata, service-level entries, proper NAP consistency across the web, review velocity, and GEO signals. All of that is what moves you into the 3-pack.
Most contractors see measurable improvement within 30 days of full optimization launching. Ranking in the top 3 for competitive keywords typically takes 60–120 days depending on market competition, review velocity, and service area radius. You'll get monthly rank tracking for every service and service area so you always know where you stand.
Yes. A service-area business can rank in multiple cities — it just requires a more sophisticated approach: localized landing pages for each service area, consistent NAP citations in each market, review velocity from customers in each city, and service-area configuration inside the GBP itself. Firefly handles all of that so you rank everywhere you serve.
GBP suspensions happen — often triggered by mistakes like inconsistent addresses, too many edits at once, or service-area misconfigurations. Reinstatement is handled as part of the program. Firefly works directly with Google through the full reinstatement process, which typically resolves within 5–14 days if the underlying issue is cleaned up correctly.
Yes — review volume is one of the strongest ranking factors for Google Business Profile and is included as part of the optimization program. Automated review requests go to every completed job so your review count grows consistently, which directly improves both your 3-pack ranking and your close rate when homeowners land on your profile.
Not strictly, but you'll get dramatically better results with one. Google Business Profile and your website reinforce each other — GBP drives traffic to your site, your site's local SEO boosts your GBP rankings, and both together produce far more leads than either alone. If you don't have a solid website yet, that gets addressed too.