Homeowners read reviews before they ever pick up the phone. If your competitor has 200 five-star reviews and you have 12, you've already lost. Get a systematic review-generation machine that stacks the deck in your favor — fast.
You've been burned by agencies that overpromise and underdeliver. Here's what makes working with a team that lives and breathes home services different — starting with the fact that every campaign is engineered to make your phone ring, not pad our billable hours.
You don't need a generalist agency juggling restaurants and real estate between your campaigns. Every strategist and every campaign is focused on serving home service trades — which means faster wins, sharper campaigns, and zero learning curve on your industry.
No vanity metrics, no black boxes. You see every ad, every keyword, and every call that it produced. Weekly updates land in your inbox like clockwork so you always know what's working, what's being killed, and what's being scaled.
Every engagement is month-to-month after setup, and you keep every asset if you ever decide to leave. That means the only way this relationship continues is if the phone keeps ringing. Incentives aligned, no handcuffs.
You didn't go into the trades to become a marketing expert. You're great at what you do — fixing things, installing things, building things, making homeowners' lives better. Marketing shouldn't be a second job you're bad at.
Firefly Rise takes marketing off your plate completely, handled by a team that works only with home service contractors. Your campaigns are built by specialists who understand what a qualified lead looks like, how to talk to homeowners, and what it takes to turn a click into a booked job. Your job is to run your business. Ours is to keep the phone ringing.
Want the full picture? See every marketing service for home service contractors on our home services marketing agency homepage.
Contractors just like you were stuck with the same problems you're facing right now. Here's what changed when they stopped trusting generalists and started working with specialists who understand the home services grind.
I had 14 Google reviews when I started with Firefly. A year later I'm at 180 and climbing — and I didn't lift a finger. Every single new customer now mentions my reviews on the first call.
— Janelle Ortiz, Phoenix, AZ
I'd burned through a ton of ad money with another agency and got maybe 3 calls in 4 months. Firefly rebuilt my campaigns from scratch in week one. By week three my phone was ringing with real jobs — not tire kickers.
— Marcus Reed, Houston, TX
I was convinced Facebook was a waste for HVAC. Firefly proved me dead wrong in 6 weeks. We're now booking 20+ installs a month off Facebook alone, with leads Google was never going to find.
— Aaron Whitaker, Tampa, FL
Every service offered here exists for one reason — to make your phone ring with real homeowners ready to book. No vanity metrics, no long contracts, no black boxes. Just marketing built by people who understand what it takes to run a home services business.
Hyper-targeted PPC campaigns built for plumbers, HVAC, roofers, and every other home service trade. Every ad, keyword, and landing page is engineered to put homeowners ready to book in front of you — today.
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Hyper-local Facebook and Instagram ads that put your business in front of homeowners right when they're most receptive. Generate leads from homeowners Google Ads will never reach.
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Mobile-first, lightning-fast, SEO-ready websites purpose-built for home service contractors. Every page, headline, and button engineered to turn visitors into phone calls and booked jobs.
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Purpose-built landing pages for every ad campaign — focused on one action, one outcome, and zero distractions. Turn more of your existing ad traffic into booked jobs.
See the details →You don't need to figure any of this out yourself. One short call and a real strategist will tell you exactly where your marketing is leaking jobs and what to do about it. Simple, direct, no pressure.
Reach out and a real strategist will get on the phone with you within one business hour. You'll have a short, honest conversation about your business, your goals, and where you feel stuck. If this isn't a fit, you'll be told directly.
You'll get a plain-English plan that shows exactly what needs to change, what happens first, and what you can expect in return. No long slide decks, no jargon, no commitment to sign anything on the spot.
Campaigns go live fast, every campaign is tracked from the first click to the booked job, and you get transparent weekly reports. Adjustments happen every week so the system keeps getting better, not stale.
It's smart to do your homework before handing your marketing to anyone. The answers below are direct — not sales fluff. If what you need isn't here, reach out using the buttons on this page and get a straight answer from a real human.
Fake or policy-violating reviews can be flagged and removed through Google's review policy process — that gets handled for you. Legitimate negative reviews can't be deleted, but they can be professionally responded to (which matters more than most contractors realize) and quickly drowned out by a flood of new 5-star reviews. That's the real strategy: not hiding the bad, but systematically producing more good.
Automated review requests — by text and email — go out the moment a job is marked complete. Happy customers get a direct link to Google or your preferred review platform; unhappy customers get routed to a private feedback form first so issues can be resolved before they go public. It's completely hands-off for your team and built around real customer consent.
Asking real customers for honest reviews is 100% within Google's terms of service — it's actually encouraged. What's against the rules is fake reviews, incentivized reviews, or review-gating that suppresses unfair reviews. Firefly never does any of those. The system only asks real customers for honest feedback after real work has been completed.
Most contractors see review volume double or triple within the first 30 days of launch. By month 3, many are producing 20–40 new 5-star reviews per month on Google alone, plus Yelp, Facebook, and BBB where it applies. You'll see weekly review-volume updates so you know exactly what the system is producing.
The same automated system works across every major review platform — Google, Yelp, Facebook, BBB, Angi, HomeAdvisor, and industry-specific ones like NextDoor. Customers are routed to the platform that matters most for your business and your SEO strategy, while making sure no single platform gets ignored.
Every negative review gets a professional, non-defensive response within 24 hours — often faster. A calm, respectful response actually builds trust with future customers reading reviews (they expect to see a negative one occasionally, and how you respond is what they judge you on). In parallel, new positive reviews continue to come in to push the negative one down the page.