Google Ads Management

Most home service contractors see no return on Google Ads because they're running generic campaigns built on broad match keywords, pointing to a homepage that doesn't convert, with no call tracking to see what's actually working. Firefly builds campaigns exclusively for home service trades — tight keyword lists, negative keywords layered on week one, dedicated landing pages, and call tracking from day one — so every campaign is accountable and you can see exactly what's earning its keep.

Every lead, every phone call, and every booked job gets tied back to the exact ad, keyword, and campaign that produced it. You'll see a plain-English weekly report showing what's working, what's being killed, and what's being scaled — not a pile of impressions and clicks that mean nothing. If a campaign isn't earning its keep, it gets cut. If it is, it gets more fuel. You'll always know where you stand, in real time.

You do. Always. Your Google Ads account is created in your name, with your billing, and you have full admin access from day one. If you ever leave, you keep the account, the history, the audiences, and every optimization that's been built into it. That's non-negotiable — no agency should ever hold your accounts hostage.

Yes. Every call gets attributed back to the exact keyword, ad group, and campaign that generated it — not just the click. That means you'll see which keywords are producing booked jobs versus which are quietly going nowhere, and campaigns get adjusted accordingly every week. No guessing, no hoping.

Google Ads can produce calls within days of launch once campaigns are live and approved. Most contractors see consistent, qualified call volume within the first 2–3 weeks, and significant improvements by week 6 as the system learns what converts. You'll know exactly where you stand from a weekly report, starting the first Monday after launch.

You keep everything. Your Google Ads account, your campaign history, your landing pages, your tracking numbers, your creative — all yours. You can hand it off to another agency, run it in-house, or pause it entirely. No scorched-earth exit, no hostage accounts. The work has to keep earning its keep, which means there's no reason to lock anyone in.